Giftcraft


Giftcraft is a seasoned leader in the lifestyle, home décor, fashion, and giftware industry, trusted by specialty retailers for more than 75 years. Rooted in creative design and trend-forward product development, Giftcraft’s mission is to help retailers create joyful memories with compelling gifts and décor that resonate across seasons and occasions. From tabletop accents and garden décor to jewelry, fashion accessories, and seasonal collections, they deliver a breadth of merchandise that drives traffic and repeat sales.



At the heart of Giftcraft’s success is a dedicated team of designers and merchandisers who combine market research with global sourcing to deliver products that hit the right trend at the right moment. Concept to development takes them around the world to find the best materials and manufacturing partners, ensuring quality and relevance in every category. This careful attention to design and product lifecycle means independent retailers can confidently bring fresh, on-trend product to their customers year-round.


Giftcraft’s product range spans thousands of SKUs in fashion, décor, giftware, health & wellness, and seasonal items, supported by a knowledgeable sales team committed to helping your business reach its goals. Whether you want expert product recommendations, merchandising advice, or easy online ordering and account management, Giftcraft provides support and flexibility to match your business needs—helping you stock the right mix for your customers.


For retailers in the Midwest and beyond, Giftcraft offers both variety and depth: merchandise with broad appeal, thoughtful display opportunities, and products designed to engage a wide customer base. Built on long-standing relationships, quality craftsmanship, and a relentless focus on innovation, Giftcraft is a dynamic wholesale partner that helps independent shops elevate their assortment and maximize sales impact.


If you're interested in learning more about our products or have any questions, please don't hesitate to contact your DEVA Sales Rep for additional wholesale information. We're always happy to help and look forward to hearing from you!


Interested in our products? We’re here to help!

We want to know your retail needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.